Sunday, November 09, 2003
eMarketer Forecasts Over 160 million US Internet Users in 2003
New North America Online Report Says Baby Boomers, Teens, Minorities, Women Key to Internet's Future Growth
New York, NY / 12 February 2003 - Internet growth may be leveling off, but certain demographics such as teens and baby boomers, as well as the continued adoption of broadband, reinforce the online medium's importance for marketers and retailers. eMarketer's new North America Online report pinpoints where the hotspots are.
eMarketer forecasts there will be 162 million US Internet users by the end of 2003, a jump of nearly 10 million over last year.
"By 2004, there will be nearly two times as many online households as offline households," says eMarketer Senior Analyst Ben Macklin. "What's even more exciting is to look at who's fueling the growth and how they're accessing the Internet."
Consider that according to Arbitron/Edison Media Research data, the 45 to 54 age bracket has the highest penetration of residential broadband subscribers. eMarketer's analysis of US Census Bureau data shows that over the next 10 years, the greatest population growth will be in the 55 to 64 age range.
"The variety of statistics suggest that 'Broadband Baby Boomers' will comprise an important segment for marketers, retailers and service providers in the coming years," says Macklin. "People are living longer and working longer, and a broadband connection will be the umbilical cord that ensures a productive aging population.
New North America Online Report Says Baby Boomers, Teens, Minorities, Women Key to Internet's Future Growth
New York, NY / 12 February 2003 - Internet growth may be leveling off, but certain demographics such as teens and baby boomers, as well as the continued adoption of broadband, reinforce the online medium's importance for marketers and retailers. eMarketer's new North America Online report pinpoints where the hotspots are.
eMarketer forecasts there will be 162 million US Internet users by the end of 2003, a jump of nearly 10 million over last year.
"By 2004, there will be nearly two times as many online households as offline households," says eMarketer Senior Analyst Ben Macklin. "What's even more exciting is to look at who's fueling the growth and how they're accessing the Internet."
Consider that according to Arbitron/Edison Media Research data, the 45 to 54 age bracket has the highest penetration of residential broadband subscribers. eMarketer's analysis of US Census Bureau data shows that over the next 10 years, the greatest population growth will be in the 55 to 64 age range.
"The variety of statistics suggest that 'Broadband Baby Boomers' will comprise an important segment for marketers, retailers and service providers in the coming years," says Macklin. "People are living longer and working longer, and a broadband connection will be the umbilical cord that ensures a productive aging population.
STAMFORD, Conn. (April 22, 2003) - META Group, Inc. (Nasdaq: METG) today announced findings showing that 80% of businesspeople surveyed believe e-mail to be more valuable than the phone for business communication. The startling findings are the result of a recent META Group survey designed to identify the preferred method of business communication. Findings also revealed that 74% of respondents believe being without e-mail would present more of a hardship than being without phone service. The top three reasons cited by respondents who preferred e-mail over the phone were:
E-mail facilitates communication with multiple parties
E-mail enables more rapid communication
E-mail generates a written record of the interaction
E-mail facilitates communication with multiple parties
E-mail enables more rapid communication
E-mail generates a written record of the interaction
The internet sent more than 4.7 trillion e-mail messages this week.
(Leo LaPorte) - Tech TV - November 2, 2003
(Leo LaPorte) - Tech TV - November 2, 2003
This week the music industry sold for the first time more music on-line than as CDs.
(Leo LaPorte - Tech TV) - (November 2-9, 2003)
(Leo LaPorte - Tech TV) - (November 2-9, 2003)
